
Advisory Services for Large Retailers and Independent Sponsors
Advising retailers on disruptive premium private label strategies through partnerships with leading independent sponsors.

Advising retailers on disruptive premium private label strategies through partnerships with leading independent sponsors.
Elliott Lance provides strategic advisory services to large retailers and independent sponsors within the food and beverage industry.
Founder Robert Elliott brings over 15 years of experience in brand innovation, operations, and capital strategy — including launching and scaling award-winning private label brands.
Previously, Robert founded a private label spirits business that achieved profitability within its first year and managed distribution across 25 markets. His background in brand development and supply-chain execution informs Elliott Lance’s ability to identify and structure transformative private label opportunities for today’s evolving retail landscape.
Elliott Lance’s mission is to help leading retailers capture new growth in the premium private label category by connecting them with the private equity and brand accelerator partners best equipped to develop, launch, and scale innovative food and beverage brands.
We guide each stage of the process — from concept development and partner selection to strategic execution and long-term value creation.

Identify and structure premium private label strategies aligned with shifting consumer demand and wider market expansion.

Connect retailers with private equity and brand accelerator partners capable of executing disruptive premium private label programs from concept to scale.

Facilitate strategic capital partnerships to fund brand incubation, expansion, and acquisition readiness.

Assess the operational, financial, and brand-building capabilities of potential partners to ensure alignment with retailer objectives and long-term value creation.
If you’re exploring premium private label expansion or evaluating partnership models, Elliott Lance provides confidential, insight-driven guidance tailored to your organization’s strategic goals.
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